23. Chicago Bulls (NBA): $2.5 Billion
In the 1990’s, the Chicago Bulls went on arguably the most dominant stretch of any NBA franchise. Leading the charge was Michael Jordan — the man considered by virtually everyone as the greatest basketball player of all-time. Jordan’s larger-than-life persona created a cultural icon. His appearance in commercials and films was significant, though his relationship with Nike was transcendent. Jordan’s marketability is a large reason for why the Bulls’ franchise is as valuable as it currently is.
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