RANKED: The World’s 27 Most Valuable Sports Franchises

24. Denver Broncos (NFL): $2.4 Billion


Current front office executive John Elway helped to put this franchise on the map in a big way. His personnel decisions factored greatly in Denver winning the 2016 Super Bowl. Not only that, but Elway as a player guided the Broncos to back-to-back Super Bowl victories in the late ’90’s. Denver has been a strong example of consistency for the past 30 years. The brand of the team has grown further with the emergence of past/present players (Shannon Sharpe, Von Miller) thriving in the media world.

Image Source: Doug Pensinger/Getty Images