KSI and Logan Paul
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In 2022, Logan Paul and KSI released PRIME Hydration. Currently, the company also sells energy drinks. In 2023, the company reportedly sold over $1.2 billion worth of products. Both Paul and KSI have large audiences and parlayed their followings into a successful brand. KSI is the CEO of Misfits Boxing and a founding member of the Sidemen — the UK’s most popular YouTube group. Paul is one of the highest-paid influencers in the world and is a rising star in the WWE — having recently performed at WrestleMania 40.
