Counting Down The 25 Highest-Earning Collegiate Athletes In 2024

The World of NIL

USA TODAY Sports, Brightcast Media

The world of NIL has turned college athletics on its head. Whereas under-the-table payments to players had been looked at as cheating, now it’s a legal part of the institution — where players can theoretically make as much as they want when competing on the amateur level. This piece will look at some of the most highly-paid college athletes and their respective NIL packages.

*Note: All NIL Valuation numbers come courtesy of On3 NIL unless otherwise specified