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The social media age has had a massive impact on sports. This is particularly the case when it comes to basketball. With TikTok and Instagram, fans get to watch fun, exciting highlights. This has led to relatively unknown basketball players becoming more popular daily. Through her sharpshooting and creativity on the court, Caitlin Clark has become not only the most popular women’s basketball player in the world, but has also changed the discussion as to how we watch women’s professional basketball as a whole. In the process, she’s on the cusp of propelling this sport to never-before-seen heights — much to the chagrin of many of her basketball-playing peers.
