New York Giants
sportslogos.net, Brightcast Media
Not terrible, but uninspired. The New York Giants have been rather terrible on the field in recent years, and their logo isn’t much better. Unfortunately, the Giants took a step back in the visual department starting in 2000. From 1976-1999, New York’s primary logo — which also adorned the helmets — read ‘GIANTS’ with a line underneath. The look became synonymous with the 1986 and 1990 Super Bowl winners. For whatever reason the franchise decided it was time for a change — and the change was for the worse. Once the franchise switched from ‘NY’ to ‘GIANTS’ in ’76, it should have never looked back.
