Thursday Night Football games just got a lot easier for fans to watch, thanks to an agreement between the NFL and the social media site, Twitter. For no charge at all, Twitter users will have full streaming access to 10 Thursday Night Football games in the 2016 NFL season.
Twitter’s CEO, Jack Dorsey, says he thinks this agreement could be revolutionary for both sides: “This is about transforming the fan experience with football,” Dorsey said. “People watch NFL games with Twitter today. Now they’ll be able to watch right on Twitter Thursday nights.”
While Twitter explodes with chatter about what’s going on in the sports world, there has never been live sports streamed on the platform. The NFL now has a chance to expand its reach on a social media site that has more than 975 million users.
“There is a massive amount of NFL-related conversation on Twitter during our games and tapping into that audience, in addition to our viewers on broadcast and cable, will ensure Thursday Night Football is seen on an unprecedented number of platforms this season,” Commissioner Roger Goodell said.
With Thursday Night Football formerly being aired exclusively on the NFL Network – a channel many football fans don’t have access to – Twitter and the NFL’s decision to team up is an exciting one. But seeing how Thursday Night Football games have been incredibly boring in recent years, these matchups will need to be more enticing if the 140-character users are to access this new feature.