DJ Khaled has built up a massive base through his multiple social media platforms. He’s then able to reach millions upon millions of people with snippets of his lavish lifestyle and a plethora of motivational catchphrases. Similarly to Mayweather, Khaled promoted the company Centra on an Instagram post. Though the post has recently been taken down, Khaled was seen holding the silver cryptocurrency debit card next to a bottle of Cîroc vodka. He also posted a video which speaks to the ease in using the Centra wallet app (which can be found within the Apple iOS store).
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