The Swift Effect
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The world of pop culture is a funny thing. It’s often interwoven into other entities — thus making it accessible to different groups of people. Before the start of the 2023-24 NFL season, few probably expected Taylor Swift to dominate the headlines as it pertained to the sport of football.
Since entering a relationship with Kansas City Chiefs star TE Travis Kelce, Swift and the NFL have become unlikely bedfellows. Swift has been a fixture at most of Kansas City’s games, and the impact of Swift’s appearance at these events has led to a massive financial windfall for the NFL. As the Super Bowl between the Chiefs and the San Francisco 49ers kicks off this Sunday, let’s take a look back at Swift’s NFL journey over the last few months.
